Frequent travelers, whether for business or leisure (or a bit of both!), spend a lot of time on planes and in airports. With all that travel, it’s a bonus when you gain elite status on an airline and are able to use the affordances this offers such as access to airline lounges, extra legroom on flights and more.

Just in time for Mother’s Day, Alaska Airlines recently announced a program whereby new parents can extend their elite status for one year. That’s right, if you’re an Alaska MVP, MVP Gold or MVP Gold 75K and go on parental leave starting in 2017, you can contact the airline and extend your elite status for a year following your pregnancy or parental leave.

To use the program, simply email eliteflyer@alaskaair.com and give them your full name, date of birth, mileage plan number and proof of pregnancy/parental leave (a note from your employer or doctor will suffice). The airline will review your information and extend your elite status through the end of the following year.

Kudos to Alaska Air!

In recent weeks, it seems like all news related to airlines involves terrible customer service or complaints. It’s great to see Alaska Air welcoming new parents with the ability to extend their hard-earned status for a year.

On their announcement blog post, Alaska discusses how the airline is comprised of many working parents who understand the trials of being in the very situation their customers are in.

Alaska’s customer service agents, who are empowered to go beyond to make things right for customers, have long been making these exceptions on a case-by-case basis when elite flyers inquire. Today’s announcement formalizes the policy for all new parents.

If you’re a new parent, how do you feel about Alaska’s new change?

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